Rolex 2013 New Basel Shines On The Bund

From July 9th to August 31st, 2013, Rolex Experience, the world’s only brand experience center located at 27 on the Bund, will welcome ‘Oysters’ ‘Saga’-all new models of 2013 that were just unveiled at the Baselworld Watch Fair will be unveiled.

 Over a period of two months, the public will have the opportunity to enjoy up-to-date extraordinary new works from 6 series. These new watches combine technical innovation with sophisticated aesthetics. Each of them has obtained the official Swiss watch certification (COSC), which is the latest interpretation of Rolex’s relentless pursuit of perfection.

 The “Rolex World” exclusive space covers an area of ​​more than 800 square meters. It is a comprehensive display of brand history, watchmaking technology and sponsored activities. It is the only one in the world. This exhibition fully restored the essence of Rolex’s new exhibition hall in Basel in 2013 on the Bund, fully reflecting Rolex’s status and value as the leading brand of Swiss watches. The decoration of the exhibition area is in harmony with the brand image, and has elegant and distinguished modernist decoration style. The design of the exhibition area is inspired by the details of Rolex watches, creating new decorative elements. The novel water pattern is reminiscent of the ocean, the source of inspiration for the oyster watch, and the bronze high wall of the triangular pit pattern is inspired by the historic triangular pit pattern outer ring in the design element of the oyster watch.

 At this year’s Baselworld Watch & Clock Fair, Rolex has launched six new series of products, which not only pay tribute to classics, but also inherit and sublime exclusive technology. This time all the new products are unveiled in Shanghai, allowing Chinese watch enthusiasts to experience Rolex’s rich watchmaking tradition and excellent technology up close. All the new Oyster watches presented at the Baselworld Watch & Jewellery Fair 2013 are the fruits of Rolex’s role as an independent, integrated watch maker, thanks to Rolex’s unwavering value and unmanned The accessible method continues its passion for excellence and perfection.

 This year’s most remarkable is undoubtedly the first time that Rolex has launched a new cosmograph Daytona watch made of premium platinum. This new watch is equipped with a unique ice blue surface and maroon CERACHROM ceramic word ring, which makes this watch’s famous tachymeter outer ring stand out. The legendary Daytona watch was born 50 years ago. This watch designed for professional racers records the splendor of the track and has also achieved its iconic status, becoming the world’s most famous and respected timepiece. Watch.

 Rolex’s patented CERACHROM ceramic word ring came out in 2005. It is extremely hard, corrosion-resistant and scratch-resistant. It will not fade when exposed to ultraviolet light. In addition, the material has an excellent polishing effect, which gives the outer ring an outstanding and durable gloss. This year, Rolex successfully created the blue-black two-color CERACHROM ring and applied it to the new Greenwich II watch, echoing the first Greenwich watch in 1955, which also used a two-color outer ring. The classics follow, the legend is eternal.

 The professional regatta Oyster Perpetual Yacht-Master II watch, which also uses the ceramic circle of CERACHROM, launched the first 904L stainless steel model this year. The Rolex 4161 movement is equipped with an original mechanical memory setting countdown programming function. , Ideally meet the needs of sailing racers accurate timing. The rotating RING COMMAND outer ring is a time setting interface of Rolex’s patented watch, which can easily switch between different functions of the watch.

 In addition to the three Oyster professional watches, Rolex continues to add new products to the original classic and distinguished watch series, introducing the new colorful Oyster Perpetual Day of the Week calendar watch, whose gorgeous leather strap and surface color are perfect Pairing it adds a new twist to this prestigious calendar watch, introduced in 1956. The same day of the week calendar type SERTIE gold watch is equipped with a bezel set with diamonds, at the same time with a unique and exquisite surface: mother of pearl decorated with gold and diamonds surface or lapis lazuli, cattle The oxford-trimmed surfaces of jewels such as eyestone and ferrite are all dazzling.

 Rolex has also introduced novel jewellery designs that combine the most precious metals with brilliant gems. The case and strap of the new Oyster Perpetual Women’s Diary Pearl Lady’s watch is made of 18 ct Everose gold, with an 18 ct white gold bezel and bracelet links, set with top diamonds. This jewellery watch is gorgeous, with black or white mother-of-pearl on the surface and pink gold lotus pattern.