Watches, like cars, need to be ‘remodeled’. This is the only way to move from ‘selling’ to ‘classic.’ If a popular watch is to be remodeled, it is by no means a bad sale-if it is not sold well, there will not be a new generation of products; it is because of the general popularity that it is necessary to continue to launch new versions , To attract more consumers with the aesthetics of the new era, even younger consumers, to maintain product vitality. At Baselworld this year, many brands have made changes to their important collections. The change may be the size, the design of the dial, the structure of the case, or the new movement; the size is important, and it should not be changed too much, which is too different from the original. Large, can not be changed too little, lost the significance of the revision. Learning from the original DNA and showing a new attitude is not easy. This year, there is a very successful revision of the watch, that is, the Chanel J12 watch. The new J12 watch, the digital time stamped version J12, was launched in 2000, this year is the 19th year. I thought there would be a big move next year to celebrate the 20th anniversary. I didn’t expect this big move to come earlier this year. Why is the J12 watch remodeled very successful? Because the new and old models feel like nothing has changed, but everything has changed. You think the new watch is more beautiful, more compact and more energetic, but you can’t tell what the difference is. During the exhibition, I interviewed Arnaud Chastaingt, director of Chanel’s watch creative studio, and listened to his careful analysis of what happened to the J12 watch. The new J12 watch, diamond-stamped version. In May 2013, Arnaud Chastaingt was appointed Director of Chanel Watch Creative Studios. Prior to this, he had worked at Cartier for more than 10 years. Although he has been to Chanel for almost 6 years, this time he arranged his media interview for the first time for the J12 watch. However, despite being low-key, his achievements in Chanel are very impressive. In addition to creating the new Boy.Friend series and CodeCoco series, he also added new style designs to the Premiere, J12, Mademoiselle Privé series, and is still a MonsieurdeChanel watch. The creator behind the brand’s first homemade movement. After joining Chanel, he won two GPHG awards in Geneva, including the Première Camellia skeleton watch with the brand’s second home-made movement in 2017, and Boy · with the brand’s third home-made movement in 2018. Friend skeleton watch. ArnaudChastaingt said the new J12 has 70% more changes than the older model. The basic model of the J12 junior pin with date has two sizes of 33mm and 38mm in the past. This revision is for a 38mm watch, which is also a size that is equally suitable for men and women. The fine-tuning of the details of the new J12 watch includes: the metal grooves on the edge of the rotating bezel have been increased from 30 to 40; the diameter of the crown has been reduced by 1/3; the thickness of the case has been slightly increased; the Arabic numerals have been rewritten. Designed and made of precision ceramics; the chronograph scale on the inner ring is more fine, black blocks are added every 5 minutes; the hour and minute hands are the same width, and slightly adjusted on the super luminous coating; the position of SwissMade is closely attached to the time scale 6 Moved to the outermost edge of the dial; ceramic bracelet links are slightly extended and become slightly thinner … and so on. ArnaudChastaingt compares the old and new J12 on a large screen and points out the changes one by one. The wonderful thing is that when you look at the two watches carefully, you can recognize the differences between them like ‘Let’s find the difference’, but as long as you don’t compare them, you will feel that the watches are not different, but the new watches are indeed more Pleasant to the eye and more durable. This is the power of design. The new J12 Phantom watch has the same Arabic numerals and case color, creating extremely deep pure black and pure white. Then we flipped over to the case back, and through the sapphire crystal glass at the bottom of the case, we will find the biggest highlight of the new J12, a new Caliber 12.1 automatic mechanical movement. You should know that most of the previous J12 case backs were impervious to the bottom. On the one hand, it is a diving watch with a water resistance of 200 meters, and on the other hand, it uses the ETA universal movement, so it is not intended to let Everyone watched. But now with a new movement, and the movement is so beautiful, it would be impossible to let everyone appreciate it. The back of the new J12 watch has been changed to a back-through type. It is necessary to mention the news released by Chanel in January this year, that is, the brand acquired a 20% stake in KenissiManufactureSA, a watch movement and parts manufacturer based in Geneva. Kenissi is a new company founded in 2016, but this company is not a small one. It has deep roots with Rolex and Tudor. In fact, it was reported in November last year that Rolex and Kenissi will jointly build a new factory in LeLocle, which will be completed in 2021. By then, Kenissi will move to LeLocle, and the new factory will be used for Tudor and Kenissi movements, respectively. produce. Caliber 12.1 caliber This Caliber 12.1 is equipped with hour, minute, second and date display functions, stop-seconds device, calendar jump, 28,800 vibrations per hour, two-way automatic winding, single barrel, 70 hours power reserve Observatory certification (COSC). In this regard, I also interviewed NicolasBeau, Global Business Development Director of Chanel Watches and High Jewellery. He said that this Caliber 12.1 movement has been exclusively modified and completely conforms to the DNA of the Chanel brand. For example, from the brand’s home-made movements Caliber1, Caliber2, Caliber3, we will find that there are a lot of circular geometric structures, which is a unique feature of Chanel’s fine watchmaking. Therefore, this Caliber 12.1 automatic rotor is also passed The hollow is processed into a circle, so that the beauty of the movement can be presented to the maximum of everyone. In order to solve the problem of reducing the weight of the automatic oscillating weight caused by the hollow, a tungsten metal is added to the oscillating weight to realize The back-through design also maintains effective winding power. The new J12 high-end jewelry watch style, set with bright-cut diamonds. In many people’s minds, J12 has become a classic, moist ceramic material that never fades the popular black and white color, elegant and beautiful aesthetic design, sports style, unisex. Styles, as well as the golden character ‘Chanel’ blessing, now there is a stable high-quality movement … Seriously, I can’t find any reason to reject J12. The new J12 high-end jewellery watch style, set with long stepped diamonds, talks about aesthetic design, Chanel’s skill is certainly not a problem; when talking about technical strength, Chanel has also caught up in recent years. In 2011, it acquired part of the independent watch brand RomainGauthier; in 2018, it acquired some shares of the high-end watch brand FPJourne parent company MontresJourneSA, and now acquires some shares of Kenissi. attempt. Let’s brighten our eyes and wait to see the wonderful performance of Chanel! The new J12 Édition Noire watch will play black to the extreme. In addition to the new revision of J12, Chanel has many great works this year. I introduced a few Chanel ‘one black to the end’ watches in ‘OnTime’ on March 19th. If you are interested, you can click on the previous link to view. Finally, I would like to invite you to enjoy 3 Chanel’s top 3 works this year-no more expensive, only more expensive! J12 watch, about 1.1 million euros, 18K white gold case, the case is set with 77 baguette-cut diamonds, the dial is set with 168 baguette-cut diamonds, the bezel is set with 46 bag-cut diamonds, and the crown is set with 1 Brilliant-cut diamonds, the bracelet is set with 502 baguette-cut diamonds, equipped with the new Caliber 12.1 automatic mechanical movement, the black balance wheel is set with 52 baguette-cut diamonds, and the diamond weighs about 44.26 carats. Limited to one. Toad clock, about 120 euros. 18K yellow gold toad is set with 2 citrine and 812 brilliant-cut diamonds. The base is covered with ebony and obsidian. The diamond weighs about 56.43 carats. Press the toad’s back and the drawer of the jewelry box underneath will pop open automatically. Toad’s mouth contains an 18K yellow gold ring set with yellow sapphires. Attached is a quartz ring watch made of 18K yellow gold. The dial is set with baguette-cut diamonds. The diamond weighs about 1.06 carats. The ring watch and the yellow sapphire ring are interchangeable. They are placed in the toad’s mouth, and they are rich in wealth. Limited to 1 seat. Code Coco watch, made of approximately 1.75 million euros in 18K white gold. The case, bezel and rotating lock are set with diamonds and weigh about 4.2 carats. The bracelet is set with 322 baguette-cut rubies and weighs approximately 63.67 carats. Equipped with a quartz movement, equipped with a time-division display function, water-resistant to 30 meters, dimensions 38.1 × 23.4 × 7.8 mm. This article contains a large number of original pictures, some of which are from the brand. Anyone may not use them without permission. Please contact us for authorization.