Bulgari launched an important fundraising project for the protection of children’s rights at the 125th anniversary of his foundation
Bulgari chooses to support Save the Children’s ‘Rewrite the Future’ campaign as its foundation’s first project to celebrate its 125th anniversary in 2009 . Save the Children is the largest independent multinational organization dedicated to protecting the rights of children, operating in more than 120 countries around the world.
Save the Children hopes to provide quality education to eight million children living in conflict-affected areas through the work of the ‘Rewrite the Future’ campaign.
Bulgari has decided to contribute to Save the Children. His goal is to donate 10 million euros by the end of 2009, of which one million euros will be donated by Bulgari in advance. Organization, the remaining amount will be donated one after another in the next year.
To commemorate Bulgari’s support for Save the Children, and a tribute to the company’s founder, Sotirio Bulgari, as a silversmith, Bulgari has specially designed a symbolic event for this event. Silver ring with the Save the Children logo on the inside.
This ring will be sold from February 1st to December 31st, 2009, in all Bulgari Bulgari stores around the world, in some selected department stores, and in Bulgari in the United States. Available on e-commerce sites for € 290 / $ 290, of which € 50 / $ 60 will be used for donations.
In addition to this ring, Bulgari will also launch a collection of collections consisting of fifteen exquisite jewellery and eight top watches with a total value of about three million euros. This series will be officially listed in Rome on June 4, 2009. The listing event will be held during a retrospective exhibition entitled ‘Between Eternity and History between History and the Afterlife’, this exhibition by Palazzo delle Esposizioni is also organized to commemorate the 125-year history of the Bulgari brand.
This jewellery and watch series will be exhibited at Bulgari’s global high-end events, and finally will occupy an important position in the auction held in New York in December 2009, and the entire amount of his auction proceeds is Will be donated to Save the Children.
All actions related to this event will be non-profit for Bulgari Group.
To date, many celebrities have decided to support this operation, including Julianne Moore, Benicio Del Toro, Ben Stiller, Sally Field, Sting, Willem Dafoe, Rosario Fiorello, Gabriele Muccino, Jason Lewis, Andy Garcia, Valeria Golino, Fabrizio Ferri.
Bulgari Bulgari Group CEO Francesco Trapani commented on the action: ‘For Bulgari Bulgari, to be part of history and to be able to do something to bring more room for development for the future of the poor To promote historical change, this is the best way for us to celebrate the 125th anniversary. Therefore, the company is actively working on the ‘Rewrite the Future’ activity, and I really feel that Pleased. The ‘Rewrite the Future’ project coincides with Bulgari’s persistent commitment to actively funding the education of young people worldwide. ‘
Charlotte Petri Gornitzka, Secretary-General of the Global Save the Children Coalition for the Protection of Children, said, ‘We are very pleased to announce Bulgari as our global partner. Their efforts and support for education are the most valuable way to help them. The lives of children in areas where there is constant fighting have changed dramatically. ‘