The 68th Venice International Film Festival The Passion Of Jaeger-lecoultre And Art

From August 31 to September 10, 2011, at the time of the 68th Venice International Film Festival, Jaeger-LeCoultre took this opportunity to launch a series of masterpieces of fantasy watchmaking. Jaeger-LeCoultre has sponsored this film event organized by the Biennale di Venezia for seven consecutive years.
    Jaeger-LeCoultre draws inspiration from the unique atmosphere of Venice and presents exquisite masterpieces of fine jewelry. Each watch celebrates its passion and art with its unique way of communicating with time.

Reverso Squadra Art Ice
    Diamonds and sapphires are dazzling, and the new Reverso Squadra Art Ice jewellery watch uses Jaeger-LeCoultre’s innovative setting technique-snowflake setting method, which sparkles mysterious beauty.
    The reverso Squadra Art Ice jewellery watch’s flip case showcases the distinctive features of this famous collection. At the same time, this watch is also unique in its own style: this masterpiece of art created with 1,300 diamonds and 1,755 sapphires, reflects the modern design style through a variety of graphics and light and shadow effects, giving the watch a luxurious and refined character .

Grande Reverso Ultra Thin Neva
    At the 80th anniversary of the Reverso watch, Jaeger-LeCoultre launched a new iconic watch, showing infinite femininity. Grande Reverso Ultra Thin Neva is a unique large-scale ultra-thin jewellery watch that embodies the essence of Reverso: combining tradition and nobility, blending style and elegance.
    On the case of the Grande Reverso Ultra Thin Neva, the diamonds inlaid with the original snowflake setting method are seamlessly arranged. This unique design shows the artist’s originality. The sparkling diamonds give the case a dreamy luster, reflecting the extraordinary inspiration of the artisans of the Jaeger-LeCoultre watch factory for constant pursuit of innovation.

    Excellent watchmaking technology and fine jewelry craftsmanship are destined to meet at Jaeger-LeCoultre. For more than a century, the watch factory has perfectly blended unparalleled mechanical craftsmanship with the most fascinating and complex jewelry setting. With its innate avant-garde spirit, Jaeger-LeCoultre continues to develop new decoration methods to make the fantastic masterpieces of clocks shine. The hands of outstanding artists bring life to the watch, praising the perfect combination of beauty and precision.
    The snowflake setting method is a gem setting process that is directly operated on the case. Jewelers rely on creative instincts and expertise on related materials to perform manual setting. Any small mistake can ruin the entire work. The gem-setter arranges the diamonds one by one and cleverly matches gems of different sizes to cover the entire metal surface of the watch. This kind of free creation requires superb craftsmanship and meticulous attention to detail. Just selecting diamonds requires a wealth of expertise: the boldest designs require the smallest stones to be compatible with other stones.